Cassiopeia Intent Engine

World-leading Deep-learning-based Intent Engine

Figure out users’ intent

Use NLP to obtain users' browsing content in different periods and extract users’ short-term, medium- and long-term interests to understand their true intents.

Intent-oriented recommendation model

Based on the user's true intent obtained via NLP and referring to candidate content, advertising attributes and media attributes, the model recommends content or advertisements that meet users’ intent.

Star plus AD is a one-stop traffic monetization platform under Star Media. For various product types such as PC, H5, APP, applet and also varied monetization scenes, it provides corresponding forms, budgets and interfaces to help developers to make though. The core members of our team are former professionals in the commercial product teams of Baidu and Xiaomi,equipped with rich experience in product development and operation. The Star+ platform has now provided access to nearly 1,000 media, and the daily advertising impressions have exceeded 1 billion.